by Alexander Morse | Mar 14, 2024 | Uncategorized
BUILDING A PRODUCT VISION THAT PROVIDES FINE ART AND FASHION COLLECTORS TRANSPARENCY in LIMITED EDITION LUXURY GOODS Morse design was TASKED WITH CREATING A BRAND PLATFORM THAT combined visual vernacular of fine art and fashion. The Purpose: To create a premier...
by azan | Jan 5, 2024 | Uncategorized
BUILDING A BRAND THAT REDUCES AUTOMOTIVE EMISSIONS Morse design was contacted to create a brand for an aftermarket product for trucks and cars to reduce emissions. For the engagement we advised performing a comprehensive brand discovery and strategy process. The...
by azan | Feb 7, 2021 | Uncategorized
REBRANDING AN AUTOMOTIVE LEGEND TRICO, the inventor of the automotive wiper blade over 100 years ago. Was in need of a corporate rebrand. The wiper packaging and branding was dissimilar and unified. The marketing messages were not unified in their goal educating the...