Entries by Alexander Morse

Audit Your Brand

by Alexander MorseAlexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design […]

by Alexander Morse

Alexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design for consumer brands, non-profits, and clients whose message needs to be driven through impactful design.

Make your Brand More Relevant

by Alexander MorseAlexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design […]

by Alexander Morse

Alexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design for consumer brands, non-profits, and clients whose message needs to be driven through impactful design.

You are creative – don’t let anyone tell you otherwise

Believing you are not creative is like surrendering your humanity. “I don’t have a creative bone in my body.” “I’ll save that for the creative folks.” These phrases make me cringe. Where did people learn to adopt the thinking that creativity is something to be implemented by a privileged few who are in the business of […]

by Alexander Morse

Alexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design for consumer brands, non-profits, and clients whose message needs to be driven through impactful design.

Volunteerism nourishes the soul of everyone involved

I know everyone is busy and going about the lives trying to improve their personal circumstances. Putting in the extra hours to make a project a success. We’re all skipping needed sleep. Not eating the best thing.  Feeling short on time with the family and kids. We have a hard time meeting up with friends, […]

by Alexander Morse

Alexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design for consumer brands, non-profits, and clients whose message needs to be driven through impactful design.

Why My Video Went Viral on Facebook

I’m going to walk you through a video post I made that went viral. My thoughts on why I suspect it did so, what I did and what I plan to do to push its success further.  I’m documenting this in hope of creating a repeatable result in the future. I’ve been working with Rebecca […]

by Alexander Morse

Alexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design for consumer brands, non-profits, and clients whose message needs to be driven through impactful design.

Master Formats for Viral Videos

I’ve assembled a working list with the goal of creating a “master formats” list for viral videos. I think for the master format as the prime ingredient to help spark an idea and turn it into your plan for a viral video hopeful. While you can’t promise someone you’ll create a viral video. You can assert that […]

by Alexander Morse

Alexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design for consumer brands, non-profits, and clients whose message needs to be driven through impactful design.

Special Printing Techniques for Graphic Design

Special printing techniques can help you differentiate the way you represent your business, from business cards to direct mail. Here are some production approaches you can make when approaching a design project. UV Coating: This treatment will give you protection from UV rays. But you don’t want to for color fade protection. If you print with a spot […]

by Alexander Morse

Alexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design for consumer brands, non-profits, and clients whose message needs to be driven through impactful design.

Facebook Video Ads are Hotter Than Yesterday’s TV spot

Millennials don’t watch TV they watch Facebook. They have Netflix up on their screen and an iPad with Facebook in front of them. If they have kids, the kids have the big screen and the parents have an earphone popped into a laptop with a Facebook window open somewhere. This is where Americans are, this […]

by Alexander Morse

Alexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design for consumer brands, non-profits, and clients whose message needs to be driven through impactful design.

Brand Identity Launched for Rebecca Lynch, The Rescue Realtor

Rebecca Lynch, The Rescue Realtor is a real estate agent with a passion for more than just finding you a home in Orlando. I had the privilege of designing a brand identity for Rebecca Lynch, now known as The Rescue Realtor. I met Rebecca through our co-volunteering efforts with Poodle and Pooch Rescue of Florida. She has a […]

by Alexander Morse

Alexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design for consumer brands, non-profits, and clients whose message needs to be driven through impactful design.

Should I Crowdsource My Logo Design?

  This is the promise from crowdsource logo companies. On the surface, crowdsourcing seems like a no-brainer. Choose your logo from a visual smorgasbord at the cost of a family night out to the movies.  But, is it wise to source your logo design like choosing your favorite options at a buffet?  Crowdsourcing logos can look […]

by Alexander Morse

Alexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design for consumer brands, non-profits, and clients whose message needs to be driven through impactful design.