by Alexander Morse | Mar 14, 2024 | Uncategorized
BUILDING A PRODUCT VISION THAT PROVIDES FINE ART AND FASHION COLLECTORS TRANSPARENCY in LIMITED EDITION LUXURY GOODS Morse design was TASKED WITH CREATING A BRAND PLATFORM THAT combined visual vernacular of fine art and fashion. The Purpose: To create a premier...
by azan | Jan 5, 2024 | Uncategorized
BUILDING A BRAND THAT REDUCES AUTOMOTIVE EMISSIONS Morse design was contacted to create a brand for an aftermarket product for trucks and cars to reduce emissions. For the engagement we advised performing a comprehensive brand discovery and strategy process. The...
by azan | Feb 7, 2021 | Uncategorized
REBRANDING AN AUTOMOTIVE LEGEND TRICO, the inventor of the automotive wiper blade over 100 years ago. Was in need of a corporate rebrand. The wiper packaging and branding was dissimilar and unified. The marketing messages were not unified in their goal educating the...
by azan | Feb 7, 2021 | Uncategorized
FEEDING STUDENTS HEAD WITH ENTERTAINMENT AND FOOD! Comcast needed an upgrade to their college marketing initiatives. Previous marketing attempts reflected the anxieties new college kids were facing, being hungry, fear of missing out and the visuals followed suit....
by azan | Jan 28, 2021 | Uncategorized
READY TO MAKE THEIR MARK The Detroit Lions were looking for a partner like my client to run retail sales of Lions branded merchandise at Ford Field. I was asked to create a theme to showcase my client’s innovative retail concepts as a beneficial asset to the Detroit...
by azan | Jan 28, 2021 | Uncategorized
THE EMERGANCE OF ELECTRONIC TICKETING Veritix created a platform for the purchase and transfer of tickets electronically as an alternative for physically hand or mail someone a ticket. THE BRAND IDENTITY DESIGN The agency aided them in a naming process (formally...