Designing Marketing Materials for Growing Brands

Repositioning a catering company from the value-driven business to a culinary-based business

Abundance Custom Catering & BBQ came to Morse Communication Design because they wanted to reinvigorate their brand and increase their business in the Central Florida, greater Orlando market. We review their materials and created a design aesthetic that helped position them as a custom-culinary oriented business that offers a high value to food quality ratio.

The design include white linen treatments, copper and reflective elements as well as engaging food photography.

  • Storytelling

  • Graphic Design

  • Identity Design

Repositioning a Catering Company from a value offering to a culinary-value offering