In a retail space, when you are fighting for attention do you go louder than your competition or do you stick to your brand?
Fight for your right to be heard on shelf.
Who: Your brand needs to be supported by a sound package design strategy. Before you go down the road of designing, consider the needs most important needs of your target audience.
What: Packages can get loud and busy very quickly, you are fighting to be read on the shelf, there is so much to say.
Where: The shelf is a competitive place. It can be alluring to fall into the trap of jamming all the product benefits on the face of the package. Clean and intelligent design is preferable.
How: We will have to consider the goals you are looking to achieve as well as some tactics for blending this with clean design principles to have it be readable from a distance. This will need to be crafted in a way that cuts through the packaging clutter and gets the attention of your audience in a sophisticated way. This is where good package design comes into play. It is an art form, balancing the most critical information and removing the unnecessary content to create an approachable package.
Why: Your product can compete by either being the cheapest or adding value. Our suggestion is to add value through good design.